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Boobalicious ball

4 July 2013 8 comments

Last Saturday night I attended the 10th annual Boobalicious Ball at Crown Perth. We had 800 super excited guests with the Grand Ballroom swollen to absolute capacity. The visual feast lasted from 6.45pm to after 2am. It's been a long time since I've been in a room with so many gorgeous ladies! Boobalicious is a black tie event where men get out their best suit and tie... and where ladies don their most glamorous ball gowns (usually new ones). It's a night where ladies might show a touch more cleavage than normal...and it's something I obviously advocate!

Simone KerrSimone Kerr

I couldn't sleep when I finally crawled into bed after Boobalicious. Yes the red wine and vodka had something to do with it but it was the thrill of the ball that had my testosterone levels in serious overdrive. The lingerie and fantasy show had me, and the room, mesmerized. In fact I wasn't able to stand for a while after the performance due to such a high level of excitement! The Leg Avenue lingerie and costumes looked amazing on the models, and dancers, and when ballerina and model Simone Kerr performed we were all left breathless! Images of the models and dancers swirled through my head for a long time after my head hit the pillow. And not only did I have the visuals and sounds of the sexy Jerrie Demasi and her all-girl band NYLON competing for my headspace but I also had images of many stunning female guests. I'm sure you can see why I had trouble sleeping in the early hours of Sunday morning.

It's not often that men get a 'license' to openly stare at gorgeous girls. In fact it's normally frowned upon by wives and girlfriends. Such behavior usually results in admonishment! At Boobalicious however it wasn't just the men staring...most women in the room were fixated on the lingerie and fantasy show. Apart from admiring the beauty on stage I'm sure many women were contemplating how they'd look in some of the lingerie and costumes.

Peta Evans my personal assistant has worked with me for nearly 14 years. She starts planning Boobalicious about 8-9 months before the event each year. The ball would not be what it is today if it wasn't for Peta. Whilst I'm the inspiration, it's Peta who makes it happen! She's very loyal to me, and to, and she's extremely passionate about Boobalicious. As I've often remarked; for something to be successful, whether it be a relationship, a business, or in this case a ball, passion and enthusiasm have to be key drivers.

I clearly remember my phone call to Peta in February 2004. I was driving home from the office and was reflecting upon the boring charity ball I'd been to the weekend before when I called Peta and said " should do an annual ball where we can showcase our new lingerie and fantasy costumes, where guests can dance on the catwalk till late and where it's all about fun and frivolity. And we need to sex it up a bit". This catalyst for the call was thinking that Perth needed a ball like this! The charity ball I'd been to a few nights earlier saw everyone remain seated the whole night. Speakers droned on to the point of beyond boring and where everyone in the room cried due to the morbidity of the moment. Speakers spoke about a very good cause and whilst it was a charity that I, and everyone in the room, was happy to support I didn't want to attend an event like this again.

It's something that I believe a lot of organizers of charity events simply don't get. Most guests don't attend these events to donate money. They attend because they want to be entertained. They want to be able to mingle, and dance, and of course they want to dress to impress. Ultimately they want to have fun ...but they feel good that the money raised during the night goes to a particular charity. This is our philosophy and ethos behind Boobalicious.

After deciding to host an annual ball we needed a name and we needed to find a charity to support. Amanda Musgrave, our Marketing Manager at for 11 years, won the inter office name competition when she come up with Boobalicious.

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We didn't know what charity we'd raise money for until I met Ros Worthington the founder of Breast Cancer Foundation of WA (now called Breast Cancer Care WA) and a number of other charities. Due to her philanthropic efforts she was made a Doctor last year. To me she's just 'Ros'. Everyone who's been touched by Ros loves her, including me. From the moment I met Ros in Feb 2004 she inspired me with her strength and courage she'd shown battling a number of tragedies in her life including including battling chronic breast disease from age 16, resulting in her decision to undergo a double mastectomy at just 34. In the face of one of life's cruelest adversaries she'd fought and pulled through. It was Ros who invited me to join the board of the charity as a Director in July 2004. Then in 2006 I became Chairman.

So in June 2004 we hosted the first annual Boobalicious Ball at the Perth Hyatt hotel where the funds raised went to Breast Cancer Foundation of WA. Last year Boobalicious raised $130,000 for the charity and it brought the total funds raised to $755,000. Whilst it'll be a few more days before we have the final figures for the funds raised this year, our initial estimate is that we will surpass last year's $130,000. This is a remarkable result and something I'm very proud of :)

We have many sponsors and volunteers who help make Boobalicious a success. In fact this year we had 70 volunteers! I firmly believe those of us who are fortunate to help others should. Not everything in this world has a monetary value and sometimes all it takes is a helping hand. I'd like to take this opportunity to personally thank those that have helped in some way.

I look forward to next year's 11th anniversary of Boobalicious (always the last Saturday in June). Until then I'll keep dreaming about this year's lingerie and fantasy show! If you'd like to seemore of the photos from this years Ball check out the Boobalicious facebook page or the website

As always I'd love to hear your feedback.

Delivering passion and pleasure.


sheridanb 4 July 2013 at 2:28 pm
Sounds and looks like it was fantastic, I'm definitely going next year!
Tanya 4 July 2013 at 2:44 pm
A fantastic night for such a great cause. We had a ball!
Tracy A Purvis 4 July 2013 at 3:05 pm
Awesome night, great cause - looking forward to next Boobalicious ball!
Bev 4 July 2013 at 6:00 pm
Mal you are an inspiration!
Jimmy 4 July 2013 at 9:37 pm
Fantastic night. Had a great time and loved every minute of it. One thing though that is driving me nuts, is what was the song that Jerrie came out and sang solo? Please let me know!
Malcolm Day 5 July 2013 at 9:55 am
I'm glad you enjoyed the night Jimmy. I loved Jerrie singing! Let me check what that solo song was.
Malcolm Day 5 July 2013 at 9:55 am
Thanx Bev :-)
Jimmy 5 July 2013 at 9:44 pm
Much appreciated !
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