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AdultEx 2014

17 April 2014 1 comment

Last Thursday I arrived at Jupiters Casino on the Gold Coast in preparation for the tenth annual AdultEx business to business trade show. Held over three days the trade show provides those involved in the adult toy and products business the opportunity to meet and interact. Hosted by Calvista, Australia and New Zealand's largest distributor of adult toys and products, AdultEx brings together local retailers with leaders and representatives of the world's major manufacturers.

The BoysThe Boys

Every year retailers are bedazzled and amazed with new and innovative pleasure product offerings. The types of material used in the manufacture of sex toys, often medical grade silicone, continue to improve over time. Similarly each year there are advancements in the design of some sex toys that have been around forever. The design of the rabbit vibrator for instance continues to evolve. There are hundreds of variations of the rabbit vibrator however the Doc Johnson iVibe rabbit is still my personal favourite (especially the latest version that has only just now been made available in Australia).

Even the design of dongs continues to improve. Pipedream presented their range of Real Feel Deluxe lifelike toys. They're a revolutionary collection of phallic shaped pleasure vibes (dongs) that look and feel real (you can see veins throughout)! And they have powerful suction cup bases that allow them to be stuck to most surfaces (including a man's chest – this was the hook for me). They're waterproof and with a twist of the base they vibrate.

Pipedream have come a long way from their roots of making cheap adult novelties (think xmas cringle joke gifts) and are now recognized as one of the top three manufacturers of pleasure products in the world. Their Chairman and CEO Nick Orlando was presented with the very prestigious Lifetime Achievement Award at this year's AdultEx in recognition of his significant contribution to the industry over many years.

Last month I was fortunate to catch up with Solomon Levy, the founder and owner of System Jo (manufacturers of personal lubricant and other sensual care products). He was in Perth for a few days where I managed to secure a distribution deal for Calvista. In my opinion System Jo produce the best personal lubricants in the world (just pipping Pjur at the post). Their lubricants stand out from the rest because they use only the finest pharmaceutical grade silicone and other pure ingredients for the ultimate in satisfaction. As it's my favourite I currently have 2 bottles of water based flavoured System Jo lubricant in my bedside drawer.

I always have two roles to play at AdultEx. I'm managing director and majority owner of Calvista and I'm also the managing director and owner of adultshop.com (14 stores and website). They're both complimentary roles and of course both companies provide each other with very valuable product and sales feedback. It works well as my retail experience assists Calvista in many ways including the types of products it should distribute.

AdultEx provides a forum for business owners to discuss ways to improve their business with each other and also with the leaders and representatives of the international manufacturers. I genuinely get a lot of benefit discussing business with other retailers and also hearing how other retailers are improving their businesses internationally. It's always interesting to hear what's trending in other countries. Most retailers are realising the benefits of making the in-store experience more informative, professional and entertaining.

Theme Party - Hippies Theme Party - Hippies

Whilst the days are crammed with presentations from manufacturers and then doing one on ones at the booths (seeing, touching, discussing and ordering products), it's not all business at AdultEx. Most nights see many of the exhibitors and delegates letting their hair down at the bar. It's an opportunity to mingle and get to know each other personally. I've made many friends in the industry over the years.

AdultEx always hosts a great themed party on the Saturday night and this one was 'Made in the USA'. My staff at adultshop.com all decided to dress as Woodstock hippies and bought a costume for me to wear, although I have to admit to buying the purple velvet Armani shirt a few years ago.

Normally I'd travel to LA for the annual ANME business to business trade show in July however I have a close friend (he's also the managing director of the world's largest sex toy manufacturer) getting married in Bali about the same time so I'll be Bali bound. Instead I'll attend the Erofame trade show in Hannover, Germany in October.

As always I'd love your feedback (apart from telling me I have a great life).

Delivering passion and pleasure.

Mal

Kate 19 April 2014 at 11:21 am
Groovy photo!! :) System Jo has become my absolute favourite lubricant...I love the range made just for women :)
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